IP ownership means money for the designer’s art 26 May 2014 … and that can very well be the shape of a designer’s heart, to paraphrase the well known song. The classic “work for hire” financial model of designers and design agencies may just have to be called in question, as reported by the DRUM. Among the interesting ideas on how designers can improve revenues, IP ownership, namely ownership of the work they create for their clients, may be prominent. The issue may be deeper than a sell or rent dilemma and it is true that clients would generally prefer a one-off deal. Still, depending on what the actual end product of the designer’s work may be and the extent such end product may fit other shoes as well, designers may be able to reform the traditional business model of their relationship with clients. After all, isn’t that (part of) what design thinking is all about?